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Robb Entertainment Merchandising


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Robb Entertainment Merchandising (REM) is the primary consumer products division of Robb Entertainment Corporation (REC). We produce, in association with our various partners, products in the following primary categories; toys (vinyl, plush, action figure, etc.), apparel and footwear, home décor, posters, accessories and food and beverage.
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We operate under three primary business models:
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1). LICENSOR – This is where we license our characters and properties to a third party (the licensee) and collect a fixed licensing fee per item sold. *The licensing side of our business is handled by Robb Entertainment Licensing (REL). 

2). RETAILER – This is where we produce and sell our products directly to the consumer through our online store (shop.robbent.com) and indirectly through third-party retailers. *The retail side of our business is handled by Robb Entertainment Retail (RER). 

3). WHOLESALER – This is where we sell directly to prominent top-tier retailers to expand our brand awareness and also to provide the consumer with a more “local” access to our products.
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Branding is a major component of our business in terms of separating us from our competitors (our competitive moat) and also in giving the consumer a quality product that will encourage him/her to continue buying our products. With an ever-growing list of incredible characters and properties, we can say with the utmost confidence that we have something for all age groups and demographics.
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Check out our online store and drop us an email if you have any questions: shop.robbent.com